Privacy Policy & Your Consent
Last updated: Sep 23, 2026
Who we are
Innovalix Digital (“we,” “us,” “our”) is a healthcare marketing agency that provides SEO, AI search optimisation, and related digital services to healthcare providers. Our website address is: https://innovalixdigital.com
What Information We Collect
We may collect the following information when you interact with our website or services:
- Contact form submissions (name, email, subject, message)
- WhatsApp communications, if you choose to message us directly
- Website usage data via analytics tools (e.g., pages visited, general location, device/browser type)
- Cookies, used for basic site functionality and analytics
We do not knowingly collect sensitive patient health information through our website. If you are a client and share business-related data with us (such as website access, analytics access, or marketing content), that data is handled under the terms of our client agreement, not this general website policy.
How We Use Your Information
We use collected information to:
- Respond to inquiries and provide requested services
- Improve our website and service offerings
- Communicate updates relevant to our services
- Comply with legal obligations where applicable
Legal Basis for Processing (Clients in the UK, EU, & Similar Jurisdictions)
Where applicable data protection law requires it, we process personal data based on your consent, our legitimate business interests, or the necessity of processing to respond to your inquiry.
Data Sharing and Third Parties
We do not sell your personal information. We may share limited data with trusted third-party tools that support our website’s operation (such as website hosting, analytics, and chat/communication tools), each of which maintains its own privacy practices.
For clients where a Business Associate Agreement (BAA) or similar data protection agreement is required (for example, US-based healthcare clients under HIPAA), we enter into that agreement directly with the client before any relevant work begins.
International Data Transfers
Because we operate as a remote, globally-serving agency, information may be processed or stored in a country different from where you are located. Where required by law, we take reasonable steps to ensure data is handled in accordance with applicable data protection standards.
Data Retention
We retain personal information only as long as necessary to fulfil the purpose it was collected for, or as required by law.
Your Rights
Depending on your location, you may have rights to access, correct, delete, or request a copy of your personal data. To exercise these rights, contact us using the information below.
Cookies
Our website may use cookies to support basic functionality and analytics. You can control cookie preferences through your browser settings.
Client Agreements and Contracts
Before beginning any client engagement, we establish a signed agreement outlining the scope of work, data handling practices, and responsibilities of both parties. Any client-specific data protection requirements, including BAAs where applicable, are addressed directly within that agreement.
Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be reflected with an updated “Last updated” date above.
Contact Us
If you have questions about this Privacy Policy, contact us at: contact@innovalixdigital.com